ifolor Temporarily Takes Over the Tradition of the "Yellow Giant" and Offers Free Postcard Shipping

ifolor, the Swiss market leader in photo products, is launching a goodwill campaign: Effective immediately, the long-established company is offering customers worldwide free shipping on postcards. The initiative is intended to encourage people in Switzerland to surprise their friends and family with individually designed postcards, in line with ifolor's current campaign, "Always Keep Your Loved Ones Close." The promotion runs from November 3 until Black Friday.

Photos, especially in printed form, have invaluable emotional value. They are more than snapshots—they preserve memories and tell stories. For over 60 years, ifolor has stood for preserving emotions through photographs in Switzerland.

Mail is coming to ifolor: As part of the "Always Keep Your Loved Ones Close" campaign, customers can send free postcards (15×10 cm or panoramic 20×10 cm) worldwide starting November 3. The cards can be designed using the ifolor app (available for iOS and Android), personalized with a custom postage stamp, and sent free of charge. The campaign encourages people in Switzerland to send as much love as possible.

 

A Postcard as a Sign of Affection

Hannes Schwarz, CEO of ifolor, is wholeheartedly committed to the campaign: "With the upcoming Christmas season in mind, we want to show that even a privately owned family business can help strengthen a sense of togetherness in Switzerland. After all, who doesn't enjoy finding something other than bills in their mailbox? A postcard may be something small, but it means a great deal for the connection between sender and recipient." This is especially true when it is individually designed with a personal photo. The postcard has always been—and continues to be—a medium of love, affection, and friendship. It creates a sense of closeness regardless of distance. Hannes Schwarz is therefore convinced of the campaign: "We are delighted to help keep the tradition of sending postcards alive and to help people in Switzerland and around the world feel close to their loved ones in this way."

The promotion runs until Black Friday or while supplies last. More information is available here.