Ifolor AG

First In-House Campaign “Finally Time for What Remains”

Kreuzlingen, September 29, 2025 – Under the motto “Finally Time for What Remains”, Swiss photo product manufacturer ifolor is launching a brand campaign for the first time that was developed and implemented in-house. Three entertaining hero films form the basis of the storytelling.

Finally Time for What Remains: Image from the first of three films.

Sorting photos, choosing and designing a photo product: Anyone who wants to preserve their favourite photos for eternity should consciously take the time to do so. The new ifolor commercials show that this can enrich even the busiest of days. With a playful wink, they depict three situations in which ifolor unexpectedly becomes the hero: that of the skydiver stuck in a tree, the married couple stranded at their holiday destination, and the young parents who want to enjoy a quiet evening amid the Christmas hustle and bustle.

In-House Power for Over 1000+ Assets

For the first time, the entire campaign was conceived and implemented by ifolor’s in-house creative department. In collaboration with the Midpoint Film team, the three hero films were created and then internally adapted into a broad range of over 1000+ assets for DOOH and all digital channels.

“The in-house implementation was an important step for us. It allows us to work even more closely with our brand, act more flexibly and consistently maintain the quality of our content. We are proud that this project demonstrates what our team can achieve creatively and in terms of production,” concludes Philipp Leuenberger, Head of Marketing at ifolor.

The campaign launches on September 29, 2025 and will be visible throughout Switzerland and Finland on TV, posters and all digital channels.

Credits

Responsible at Ifolor AG: Philipp Leuenberger (Head of Marketing), Johannes Seifert (Creative Direction & Concept), Manuela Groh (Creative Direction & Concept), Julia Fischhaber (Copywriting), Sofia Costantini (Graphic Design), Michèle Fischhaber (Photography & Video), Arianna Guarino (Integrated Marketing Campaign Lead), Andrea Michel (Integrated Marketing Campaign Manager), Selina Jeremias (Project Management)

External Partners: Midpoint Film AG (Director: Janic Halioua, Producer: Michael Kindermann, Production Coordinator: Ellen Wolf, Post Production: Noah Debbabi, DOP: Michael Schwendinger); Studio Numo (Animation); DubDub Studios (Sound); Johannes Diboky (Photography)

Contact

Philipp Leuenberger
Marketingleiter
philipp.leuenberger@ifolor.com

About Ifolor AG

Ifolor brings unforgettable moments back to life in personalised photo products. Our range includes high-quality products such as photo books, photo calendars, photo greeting cards, wall decorations, photo gifts and photos. Founded as a family business in 1961, we combine tradition with innovation and have operated in a climate-conscious manner since 2012. Ifolor is active in numerous countries, employs around 220 people and generates annual revenue of approximately CHF 100 million. We produce our popular photo products in Kreuzlingen, Switzerland. Further information: