Supporting the world’s oceans: Donation to the PADI AWARE Foundatio
During the “Happy Hour – Happy Earth” campaign to mark World Ocean Day on 8 June 2021, ifolor decided to donate CHF 1 to marine conservation organisation PADI AWARE for every order placed. This meant double the joy for ifolor customers – aside from great souvenir photo products at a special price, they've also been able to make a contribution to protecting the oceans and its inhabitants. The response and interest shown were immense. Lots of orders for unique photo gifts were created, all of which will help the good cause.
Fortunately, thanks to the large number of orders, ifolor was able to round up the total amount to CHF 4,500. The PADI AWARE Foundation was delighted with the donation.
What will our donation to the PADI AWARE Foundation help to support?
Marine debris
Reducing marine debris by 50% in targeted countries through partnerships and funding programmes.
Protection of sharks and rays
Protecting 20 endangered shark and ray species through in-country campaigns.
Climate change
Achieving climate neutrality across the PADI organisation and the funding of seagrass and mangrove habitats to offset carbon.
Coral reefs
Restoring 5% of coral reef habitats through citizen science programmes and project funding.
Marine-protected areas
Protecting 30% of the world’s oceans by 2030 through partnerships and expansion.
What is the PADI AWARE Foundation?
The PADI AWARE Foundation is a non-profit foundation that promotes global marine conservation through local action. The PADI AWARE Foundation motivates divers and others around the world to take conservation action that will heal and protect the ocean, both above and below the water’s surface, to advance and support PADI’s vision of achieving a balance between people and the ocean.
Backed by the power of the PADI brand and supported by the world’s largest global network of 6,600 dive centers and resorts and more than 128,000 professional members worldwide, the PADI AWARE Foundation is able to leverage the collective influence of divers and the dive industry to address the key threats facing the marine environment, including climate change, loss of marine habitats and protection of endangered species.
Learn more about the PADI AWARE Foundatio: https://www.padi.com
